ANALYST DIGITAL PLATFORMS & OPS II
Job Posting Title: [[ANALYST DIGITAL PLATFORMS & Ops II]]
Building: [[JP Nagar – KN1]]
Recruiter: [[Rajitha M.]]
Education Experience: [[Any Graduation]]
Employment Experience: [[3-5 years]]
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.
Job Overview
TE Connectivity’s Digital Platforms & Operations teams understand TE’s business and digital strategies to optimize our sales and marketing automation processes to define, implement, manage, and optimize TE’s online commerce capabilities and services, digital platforms and processes (e.g., te.com, E-Commerce, SMA, CRM, Salesforce.com, Eloqua, SFDC, AEM, etc.). They collaborate with others regarding data standards and resolve issues that may impact marketing automation activities and with IT to help them understand the business requirements that determine the analysis and design of effective technical solutions. They monitor features and functionalities to enhance capabilities; ensure quality of releases, testing and validating that the requirements are met. Being a member of these teams requires thorough knowledge of marketing automation principles and practices and advanced knowledge of campaign set-up and management, form development and management, segment management, reporting, contact and content management and lead.
Roles & Responsibilities
•Own all tactical activity in the TE Eloqua system in support of business unit campaign activity including; segmentation, campaign planning and activation, email creation, nurturing activity, form creation and AEM activation, etc.
•Develop and collect input briefs from client business units to create, manage, activate and report on Eloqua campaigns to maximize client value and contribute to overall success criteria; implement reviews and make process improvements
•Collaborate with relevant business unit marketing team members and other stakeholders to understand their unique goals, objectives and challenges
•Collaborate with relevant colleagues to develop content re-use for deployment on TE.com and other platforms
•Provide guidance that’s in-line with TE’s governance model, digital best practices and brand alignment.
•Work closely with team members to manage all digital assets for the business unit including across all digital platforms
•Collaborate closely with relevant outside partners and sub-vertical colleagues to adapt content for digital delivery
•Balance multiple concurrent assignments with shifting priorities across a shared resource pool in a fast-paced and high-volume environment
•Provide, review and analyze data related to campaign performance and present results to illustrate insights and enable decision-making
Education / Knowledge
•BA/BS degree in Marketing or Internet Technology or related field, or the equivalent combination of education and experience
Experience Required/Desired
•3+ years as a digital production specialist/content manager (or similar role)
•Experience with Eloqua Required
•Basic HTML skills required
•Thorough understanding of content management principles for highly interactive and rich applications
•Ability to influence internal business partners with whom no direct reporting relationship exists
•Experience with SalesForce.com, other digital marketing tools a plus
•Excellent relationship management, presentation and communications skills that establish trust, credibility and respect
•Computer proficiency in MS Office (Word, Excel) a must
Competencies
Values: Integrity, Accountability, Teamwork, Innovation
Location:
Bangalore, KA, IN, 560076
City: Bangalore
State: KA
Country/Region: IN
Travel: None
Requisition ID: 106943
Alternative Locations:
Function: Sales & Marketing
TE Connectivity and its subsidiaries, affiliates, and operating units (collectively, the “Company”) is committed to providing a work environment that prohibits discrimination on the basis of age, color, disability, ethnicity, marital status, national origin, race, religion, gender, gender identity, sexual orientation, protected veteran status, disability or any other characteristics protected by applicable law or regulation.
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