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Job Description
ACCOUNTABILITIES .
Develop Strategy for driving the growth agenda for a specific range of products within Rare Disease portfolio profitably
Developing and implementing marketing initiatives in line with the overall business strategy.
Own and drive the marketing programs with clearly defined outcomes – i.e. Market Conversion Programs, New products introduction, increased penetration, competition conversions.
Developing crisp and impactful marketing collaterals for stakeholders in-line with the communication plan for brand, brand differentiation, customer engagement activities/ in-clinic activities etc.
Evaluate, assess and lead potential new launches successfully to further expand portfolio
Lead development of long range and mid-range plans and forecast for the product portfolio assigned
Continually drive to gain customer / market intelligence through working with the customer facing teams.
Work in close collaboration with Area and Regional teams to build and launch key initiatives in the market
Work with cross-functional team to drive omnichannel , future upgrade and monitor campaigns to clinicians using digital platforms
Strengthen and develop KOL advocates for the assigned portfolio by building strong connect
Lead portfolio relevant conferences, seminars to strengthen partnerships
Responsible for disease and therapy awareness programs through Marketing driven Takeda organized meeting
Represent affiliate in best practice sharing at Area , Regional and global forums
Conduct training and engagement plans for the sales team on the product and communication material
Work in close collaboration with supply team to ensure uninterrupted supply of products as per mid-range forecast
Keeps abreast of changing requirements for health economic data related to therapy, products and proposed health policies, programs, and budgets.
Responsible for working closely with internal cross-functional teams to ensure tactics of all functions are in line with business
Support Sales team on timely approvals of material required for external activities
Recruit and manage external vendors to ensure timely execution of key marketing programs
Support other functions as an when required to ensure key business objectives are met within timelines
Work with Business Operations to plan and conduct market research to gather specific insights via customer questionnaires and focus groups, survey on competitive prices, demand, value of product
Work with Business operations to ensure new Business cases, launch activation workshops are successfully completed within targeted timelines
Locations
IND – Mumbai
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
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