– End-to-end management of short & mid-term marketing plans basis the long-term objectives for the brand(s).
– Market & Consumer Understanding: Analyzing the evolving competitive landscape, industry trends & brand positioning; Thorough understanding of the consumer – triggers, barriers, etc.
– New Products Launch Success: Designing and executing new product launch playbooks for success across different channels – d2c, marketplaces, offline.
– Data Analytics: Actively driving measurement & learnings for various marketing initiatives.
– Stakeholder Management: Collaborating with relevant POCs across the marketing team, cross-functional teams and external partners/agencies/vendors.
– Other activities required to support portfolio management, sales support, customer service, etc. to drive overall brand success.
– 4-5 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing
– Prior experience in direct-to-consumer brands or FMCG brands along exposure to one start-up (in any industry) would be an advantage
– Self-driven, enthusiastic team player; Ability to manage multiple projects simultaneously
– Excellent stakeholder management
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