POSITION SUMMARY:
The Email Marketing Analyst is part of the regional CRM team and will support APAC markets to develop consumer journeys, communication programs and campaigns.
The Email Marketing Analyst is responsible for the daily execution of marketing and triggered emails and SMS within Salesforce Marketing Cloud. You will be a technical expert, working closely with CRM team to identify optimization opportunities, business initiatives, drive personalization, track key metrics on an ongoing basis, derive insights from results and share recommendations back to CRM team, the Markets and other key stakeholders.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Email Execution:
Segmentation and audiences:
Communication Performance
INTERNAL & EXTERNAL CONTACTS:
Internal: Regional CRM team, Regional eCom team, Regional and Local Marketing teams Data Analytics & Consumer Insights team, IT teams
External: Martech vendors
SUPERVISORY RESPONSIBILITIES:
Direct: N/A
QUALIFICATIONS & EXPERIENCE:
Experience:
2-3 years of experience in operationally focused email marketing, preferably in retail / fashion environment
Education:
Bachelor degree in relevant fields required
Skills:
Proficiency in Microsoft Word, Excel, and PowerPoint
POSITION SUMMARY:
The Email Marketing Analyst is part of the regional CRM team and will support APAC markets to develop consumer journeys, communication programs and campaigns.
The Email Marketing Analyst is responsible for the daily execution of marketing and triggered emails and SMS within Salesforce Marketing Cloud. You will be a technical expert, working closely with CRM team to identify optimization opportunities, business initiatives, drive personalization, track key metrics on an ongoing basis, derive insights from results and share recommendations back to CRM team, the Markets and other key stakeholders.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Email Execution:
Segmentation and audiences:
Communication Performance
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