Log In
Sign Up
Job Description: As a CRM Manager, your primary responsibility will be to maximize customer engagement and loyalty. You will oversee the entire customer lifecycle, from acquisition to retention, and play a pivotal role in ensuring personalized and relevant communications throughout the user journey. Key Responsibilities:
1. Retention Strategy:
– Develop and execute a comprehensive retention strategy to increase customer retention.
– Identify key touchpoints in the customer journey and implement targeted campaigns.
2. Customer Lifecycle Management:
– Manage the entire customer lifecycle, from onboarding to post-purchase engagement.
– Map out customer journeys and tailor communication to each stage.
3. Data Analysis:
– Analyze customer data and behavior to identify opportunities for improving retention rates.
– Use data-driven insights to refine strategies and make informed decisions.
4. Segmentation and Personalisation:
– Create customer segments based on behavior, preferences, and demographics.
– Craft personalized messaging and offers to increase engagement and conversions.
5. A/B Testing:
– Conduct A/B tests to optimize content, timing, and other campaign elements.
– Continuously refine strategies based on test results.
6. Cross-Functional Collaboration:
– Collaborate with marketing, sales, and product teams to align CRM strategies with overall business goals.
– Provide input on product features that can enhance customer retention.
Qualifications:
– Degree in Marketing, Business, or a related field (Master’s degree is a plus).
– 2-3 years experience in managing CRM initiatives for a B2C/D2C company.
– Proven experience in CRM management, with a focus on retention and repeat business.
– In-depth knowledge of the CRM tools like Clevertap, MoEngage.
– Strong analytical skills and proficiency in data analysis tools.
– A creative and customer-centric mindset.
– Ability to work independently and as part of a team.
– Results-oriented with a track record of driving business growth through CRM initiatives
