Key Responsibilities:
– Own, develop and execute end-to-end campaigns that engage and convert prospective buyers with a focus on developers and marketers within specific verticals.
– Create and oversee impactful and engaging content, targeted competition displacement campaigns and ABM campaigns.
– Work closely with product development, product marketing & customer success teams, to design and implement campaigns that deliver on business objectives.
– Design & execute campaigns that drive pipeline and generate opportunities using PLG motion.
– Understand the buyer’s journey at each stage of the Sales funnel and translate messaging and positioning into effective campaigns.
– Keep track of MQL-SQL-SAL conversion rates, analyze campaign performance, surface insights and provide recommendations for optimizing results.
– Track program results, measure program success and report metrics to stakeholders
– Build strong relationships with key cross functional stakeholders across GTM organization to ensure campaign enablement and engagement.
– Develop scalable, repeatable campaign playbooks
– Guide the creation of content alongside our Content Marketing, Product Marketing and Solutions teams.
– Develop outbound and account-based campaigns that complement inbound campaign strategy
What we need:
– 10+ years of work experience, with at least 7 years in demand generation
– Graduate/masters in any stream with good understanding of SaaS product space
– Proven track record of leading multi-channel campaigns with success, collaborating with stakeholders and finding opportunities to strategically uplevel marketing efforts.
– Being an Individual Contributor, your performance will be measured by the pipeline you generate, your ability to execute and achieve measurable results including new logo development, and owning cross-sell campaigns to drive expansion opportunities
Designation: Junior Software Developer Qualification: B.Tech, BCA, BSc in Computer Science or related field or equivalent Working Hours: 9 AM to...
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