The opening is with a leading FMCG company for their office in Bangalore
Role : Marketing Manager – International Business, Bangalore
– Drive the 360 degree marketing agenda for company’s International Business in the assigned clusters.
– Drive Consumer Acquisition through exceptional marketing programs
– Deliver growth in the assigned clusters through:
– Category Advertisement and Communications Strategy
– New Product Launches and Innovation
Responsibilities :
– Responsible for implementation of the overall Marketing Calendar for the assigned cluster.
– GTM for product launches, product refresh, spl marketing programs & promotions, will be managed by incumbent individually or in close cooperation with external agencies as required.
– Campaigns – Ideation, development of Key Messaging, briefing on content etc. to be done by incumbent
– Responsible to guide Overall Design Development / KV development
– Packaging Development for new products and product refresh projects.
– Will manage Media Planning & Buying (Conventional Media) through relevant agencies.
– Will liaise closely with Regulatory Team for necessary approvals.
– Will execute NPD and Innovation Projects with cross-functional teams, tracking them closely against milestones.
– Research Projects – Track and manage ongoing research projects and capture Voice of Consumer.
– Competition Tracking Reports to be made across own Geos.
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