You will be responsible for driving and achieving the annual business plan of online sales by developing effective marketing and product strategy.
What You Will Do :
– Owning the ecommerce website of the brand
– Providing inputs for technology, newer products, marketing trends and competitive insight into the business
– Managing and taking ownership of department-wide online eCommerce strategy and PL entities to enhance online shopper experience
– Managing the overall user experience, including site navigation, content development, checkout funnel and promotional campaigns
– Observing market trends and online sales data to develop sales forecasts which they use to build effective strategies
– Developing the effective planning and execution of an ecommerce strategy, working cross-functionally with teams to ensure quality and timely publishing of all web content
– Participating in building and directing a team of ecommerce professionals that can effectively help in developing and executing creative ecommerce solutions
– Directing integrated campaigns that will deliver an increase in conversion rates, overall order size and managing margin performance across a variety of product lines
– Owning and managing internet marketing solutions, social media integration, search engine optimization (SEO) and other monitoring methodologies and analytics
– Providing thought leadership, innovation and process optimization initiatives such as implementing ecommerce software and other industry best practices
– Identifying new areas of ecommerce opportunities beyond current brand offering
What You Need To Have:
– 5+ years of experience of handling D2C brand
– Experience in preparing annual operating plans as well as sales plans
– Expertise in the industry and product
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