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Company Description
bTranz Technological Solutions is an ERP and Mobile Application Development company, which offers a wide range of services across Oracle ERP, VAT and Cloud Services along with Mobile Application Development. With its presence in multiple countries, it offers its services across the globe with most of their customers reside in UAE and EAST African Countries. It’s a company professionally managed by team of highly experienced technocrats having over a decade of experience. Our innovative, qualified and experienced team brings together knowledge, experience and processes which enables us to deliver a solution which is the best value proposition for our customers. For more information please logon to https://www.btranz.com
Job Description
Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Qualifications
Requirements and skills
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Additional Information
Incentives: Sales commission on every closed deal.
