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Job Description
- * Duties and Responsibilities – We are seeking a Senior Cluster Manager/ Cluster Manager to lead the Campaign Management team for PL Digital vertical. This role will be primarily responsible for campaign planning execution & refinement. This role requires working collaboratively in a multi-disciplinary team environment; identify design & drive initiatives to increase digital acquisition. He/She needs to establish and maintain professional networks with subject matter experts managing multiple domain at a time. Strong empowerment and self drive is a must. Responsibilities: Drive campaigns for PL acquisition thru all BFL digital assets viz. Website Marketplace & App Manage communication across both digital & non-digital channels to drive traffic Identify new communication channels End to end ownership of traffic funnel & conversion Responsible for campaign planning & execution A/B testing framework design & implementation On asset & Off asset re-targeting strategy Identify drops offs and process changes to increase conversion Lead initiatives to increase funnel efficiency & KPIs across channels Work proactively with IT Operations Credit Risk and other key stakeholders across the organization to resolve critical process issues in a timely manner Deliver differentiation thru technology adoption , * Masters degree from Premier Institute At least 3-5 years experience in BFSI domain preferably from Fintech Experience in digital marketing and BTL campaigns A passion for how to use agile and lean practices to improve the speed and quality of delivery Exceptionally high motivational levels and a self -starter Strong Problem-solving ability Ability to influence peers and other individuals who are not direct reports Strong communication and presentation skills
