Day-to-day responsibilities include:
1. Perform daily account management and that of pay per click accounts on Google AdWords, Yahoo, Bing, and other search platforms
2. Develop strategies to improve various metrics and ROI
3. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
4. Manage and maintain updates for large keyword lists
5. Create and manage bulk operations/automatic rules forbid adjustments to optimize budget utilization
6. Provide creative copy suggestions and graphical ad templates
7. Assist in the management of Display Network Placement lists on AdWords and through other contextual advertising platforms
8. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search
9. Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
10. Generate weekly and monthly reporting for all major metrics, goals tracking etc.
Details:
– Minimum experience of at least 12-18 months
– Excellent communication skills in English (Verbal & Written)
– Good typing speed
– Graduate with a basic knowledge of Social Media and Digital Marketing
– Salary: 3 LPA/-
Job Types: Full-time, Regular / Permanent, Fresher
Salary: ₹25,000.00 – ₹35,000.00 per month
Benefits:
Schedule:
Supplemental pay types:
Ability to commute/relocate:
Education:
Experience:
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