Job Discription
Job Id: 7031
City: Hissar, Haryana, India
Department: Marketing
Function: Sales, Marketing and Alliance
Employee Type: Permanent Full Time
Seniority Level: Associate
Description:
JOB DESCRIPTION
JOB TITLE : Zonal Marketing Manager
DEPARTMENT : Sales & Field Marketing
POSITION REPORTING TO
Zonal Sales Manager
OBJECTIVE:
Responsible for implementation of marketing strategies in the zone, subject to budget parameters at Zonal and Territory levels and support zonal sales objective.
JOB RESPONSIBILITIES:
1. Lead & support Business growth
(a) Enriching their product knowledge partnering with OE Team & drive LMS in their respective zones to build technical learning culture
(b) Monitoring & reporting sales campaign with specific objectives like – liquidation, demonstrations and farmer meets, field days, conduct post market campaign audits
(c ) Arranging promotional inputs timely such as leaflets, posters, banners, POP
(d) Planning & Allocation of Demo samples
(e ) Allocation and monitoring of “sales promotion” spend budgets at Zone and Territory level as per the potential and priorities
(f) Responsible in selection & appointing of Temporary staff
2. Improve Business Quality
– Develop market intelligence & knowledge conducive to business development, by assessing the crop – wise / product wise potential and existing market size
Team Management
KNOWLEDGE
SKILLS
ATTITUDE/ MOTIVES/ BEHAVIOURAL TRAITS
JOB REQUIREMENTS
Knowledge of :
Planning & Organizing
Integrity
EDUCATION :
Analytical skills
Proactive
Essential Qualifications
(Must possess):
Problem solving
Team working
B.SC (Agri)
Risk assessment
Assertiveness
Desirable (Preferred qualifications) :
Interpersonal relationships
Customer orientation
RELEVANT EXPERIENCE
Timeliness
Minimum years :
8-12 years
NATURE OF CONTACT
INTERNAL CUSTOMERS*
EXTERNAL CUSTOMERS**
ANY OTHER SPECIFIC
Exchanging information
REQUIREMENT :
Answering queries
Extensive travelling
Dealing with complaints
Persuading or influencing for action
Working and staying in rural environment
Negotiating
Any other :
** External customers: Customers, clients, suppliers, business associates, public agencies etc.
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