Corporate Retail Coach
Brand: Estée Lauder Companies
Description
Key Performance Areas and Description
1. Execution of Store Education Programs:
· Lead customized Education execution including virtual training and store coaching at every level, across retail SMC (including SSB) channels and for all brands
· To have strong understanding of each Brand’s DNA to drive brilliant brand Education execution through virtual coaching
· To attend Educator’s training programs in order to understand and support brand sales strategy and objectives; and follow-up with store coaching at all Point-of-Sale doors, to maximize Education programs
· Coach and motivate store teams to develop their competencies by leading by example in selling skills, make up, skin care, hair care and fragrance knowledge – teach by example
· Drive store coaching, via a planned monthly Education Calendar, shared with the Education Lead, that complement the business objectives
· Utilize specific Education tools, post the Education programs, that meets individual brand and channel needs
· Support District Managers and Retail team in solving specific store Education problems related to a BA’s individual coaching needs
· Keeping up to date with developments in training by reading; attending Education Seminars and courses when necessary
· Provide feedback on POS Education progress and field needs as part of the Education meetings via a coaching store visit form shared with Education Lead
· Customer Complaints – Consumer Complaint – To handle consumer complaint escalation within 48hrs and turnaround, when needed
1. Digital Education:
· Virtual induction sessions for new joiners to be conducted twice a month – 7 days each batch
· Implement eLearning to ensure education of products, new innovation with learning and engage teams.
· Be a Brand Expert internal influencer who can create social media momentum, following and sales
· Weekly meetings with the Education Lead. (Update weekly Education programs, share best practices, also share education related issues if any)
· Conduct virtual store visits to develop team’s productivity and identify opportunities for further growth.
· Supporting with the makeup round assessment and feedback for ELC BAs hiring
1. Admin
· Work on own monthly roster covering top doors and concern doors
· Education Calendar to be filled in 2 months in advance with induction dates
· Under Line-Manager’s surveillance – Manage budget in relation to Education programs by planning Education schedules, maintain travel and expense report, field Education budget and Education material inventory
Qualifications
Minimum Years of Experience: Graduate/ Post Graduate Degree
Job: Retail – Store
Primary Location: Europe, Middle East, Africa-IN-MH-Mumbai
Job Type: Standard
Schedule: Full-time
Shift: Variable
Job Number: 2315188
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