Job Discription
01 Mar, 2023
Business
Beauty
Family
Digital Marketing
Functional Business Area
Marketing
Location
Mumbai
Job Responsibilities
“Responsibility includes developing, implementing, tracking and optimizing Brand’s digital marketing campaigns across all digital channels. He/She will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.Managing digital media budgets, earned media, targeting and tracking ROI periodically · Plan, execute, and measure experiments and conversion tests · Design, build and maintain our social media presence · Identify trends basis data and provide insights to optimize spend and performance · Brainstorm new and creative brand’s growth strategies by Customer Acquisition & Retention · Plan, execute, and measure experiments and conversion tests · Identify potential alliances and develop relationships with influencers who have the potential to grow the brand’s circle of influence and network · Maintain healthy relationship with design partners (internal & external) · Collaborate with internal teams to create landing pages and optimize user experience · Preparing a quarterly/half yearly report of analysing tie ups on these parameters and suggesting way forward · Drive Marketing Strategy and manage the marketing event calendar on a monthly, quarterly and annual basis · Develop communication briefs, targeted customer mix and relevant marketing elements for events in line with business & campaign objectives”
Education Requirements
“·A Bachelors or post-graduate degree from a premier B School or fashion school in marketing or related field · Preferred Industries – Organized Fashion Retailers, Ecommerce companies, Ad Agencies”
Experience Requirements
0-5 Years
Skills & Competencies
“· Must have demonstrated ability to use data to develop and measure marketing programs · An entrepreneurial mind-set, including a high tolerance for ambiguity, a penchant for experimentation, and a bias toward action · Self-starter, exceptional communicator and good at interpersonal skills · Problem solving approach and ability of moving quickly in a fast-paced process”
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