– Ed-Tech start-up in the Higher Education arena. We are looking for a Performance marketing Manager to be responsible for planning and executing the media strategy and cost allocation.
– As a key contributor to the marketing team, you will have a highly visible role with an opportunity to influence how company runs its digital marketing strategy.
– In addition to paid media and ad tech partners such as Google & Facebook, LinkedIn etc., a major part of this role will also give you the opportunity to work with external retargeting partners, affiliations, and influencers. If you enjoy taking end-to-end ownership and working in a start-up culture with a fast-paced business environment – this is the role for you.
Key activities & responsibilities:
– Build and scale cost efficient paid digital campaigns spanning multiple channels and objectives.
– End to end Campaign planning, execution, optimization, implementing UTM codes
– Build processes to streamline Optimization, Campaign Management, Analytics activities
– Plan, analyse and optimize digital marketing campaigns to ensure profitable acquisition of customers.
– Develop daily/ weekly dashboard on performance of campaigns including spend, clicks, conversions, CAC and other metrics for all marketing channels supported by campaign optimization POA
– Leverage your analytical abilities to monitor traffic data and understand how our users interact with our website and app to grow the business.
– Help the product, strategy and marketing teams with data analytics requests
– Track marketing effectiveness, uncover insights, and proactively share recommendations.
– Manage external publishers/partners, elaborate the requirements, and closely monitor the outcomes.
– Collaborate with the members of marketing team and other cross functional teams to develop, test, and optimize our keyword strategy across the different search engine platforms.
– Proactively share and learn best practices from other industries that are relevant to the business.
– Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness.
– Plan for overall acquisition budget keeping in mind Customer acquisition cost (CAC) and potential LTV of acquired users
– Develop data driven customer on-boarding, loyalty, and win-back strategies and work with appropriate teams to implement strategies.
– Driving insights and constant improvement to achieve overall targets for the team
– Analyse and educate on performance of different marketing channels, for the ones that are doing well and the ones that are not along with optimization plan
– Easily adjust to the ever-changing needs of a company at different stages of growth.
Qualifications and Experience:
– A bachelor’s or master’s degree in a relevant field, or equivalent
– 5+ years experience in digital marketing for campaign management & optimization
– In-depth understanding & hands-on experience in running ads across Google, Facebook, LinkedIn & mobile affiliates to acquire new users.
– Experience with Google Analytics, GTM, DSPs, Google Campaign Studio, and Salesforce
– Strong quantitative and analytical skills, including experience with spreadsheet modelling and trend forecasting (superior Microsoft Excel skills a must)
– Well versed with drafting and running SQL queries
– Deep understanding of mar-tech is expected
– Proven ability to build and allocate campaign budgets and forecasts
– Experience in experimentation, A/B testing and other ways to evaluate and optimise marketing spends
– Basic knowledge of design tools such as Photoshop
– Good research, writing and communication skills
– Need to be self-motivated and proactive.
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