PepsiCo is Looking for Analytics Insights Analyst Full Time

Consumer-centricity has never been more critical to PepsiCo.  Ada, our new digitized Insights eco-system, is a key enabler of driving consumer centricity across the function and the business.  This ecosystem has 3 key components:

1. Advantaged capabilities – tech enabled tools to create better and faster connectivity with consumers
2. Knowledge Management portal – access to all consumer related knowledge with smart search capability
3. Cloud-based Community – place to connect, share and build content as function

One of these advantaged capabilities includes the development of Test & Learn digitized tools to enable better Innovation and Content development.  The PepsiCo Digitization team is responsible for designing and building these new tools in partnership with the supplier Zappi.  In the first 3 years of the partnership, we have developed and deployed 4 tools across ~20 markets (Ada Concept Screener, Ada Concept & Optimize for Innovation and Amplify TV for advertising).  We are in process of expanding the methodologies to new use case, new markets and/or new categories. We are also responsible for forging partnerships with other complementary start ups to add additional solutions to our toolkit, including volume forecasting with a new Demand Simulator tool from Woxi, and using AI to assess excellence in digital creative.

As the footprint of this new Test & Learn capability widens and deepens, a need for center-led support for servicing the business has critically emerged.  To meet this challenge, we are investing in a new Customer Transformation team to focus on turning Insights from the Ada ecosystem into a competitive advantage.  This team will be responsible for becoming subject matter experts in running and analysing projects through our new tools, partnering with Sector and BU Insights teams to deliver tailored learnings and extract actionable value from the Ada platform and data from our partners

Responsibilities

• Lead project-based report storytelling and recommendations – provide objective, expert perspective (“so what”, “why” and “what to do” synthesis) to Sector Insights teams across the globe
• Become the expert on the Ada tools – methology/interpretation and answer sector and BU questions and provide analytical support as needed
• Presenting the reports to key stakeholders in the insights team + support Insights team /present the results to the cross-functional teams and business leaders where needed
• Winning stakeholder trust by understanding business context and being a strategic partner to stakeholders
• Support meta-analysis for BU, Sector and Global-led projects, including desk research / learning reviews leveraging the Knowledge Management portal
• Support expansion of tools to new markets and categories via developing and maintaining training materials, and collection of necessary inputs to ensure robust setup and adherence to global best practices

Qualifications

• 5-7 years experience with prior experience in innovation testing – preferably in a market research agency like Kantar (specifically TNS), Ipsos or Nielsen (BASES).
• Existing research methodology knowledge, experience in giving actionable business recommendations based on learnings/synthesis of data
• Strong analytic, communication and project management skills. Fluent in English – spoken and written.
• Experience of working with global, regional and local insights professionals a plus