Log In
Sign Up
About Pearson:
Our purpose at Pearson is to help everyone achieve their potential through learning. At the heart of this is a commitment to sustainable practices and meaningful, measurable outcomes.
Our company: We are the world’s leading learning company. Our ability to help people learn is built on our ability to grow with and adapt to a constantly evolving market. Our 20,000+ employees around the world in 200 countries in which we operate are dedicated to doing just that: creating the digital-first, accessible and sustainable learning resources that prepare tens of millions of people each year for a lifetime of learning.
Our strategy allows us to seize three global opportunities for continued growth: the rise in online and digital tools for schools and education, the workforce skills gap, and the growing need for accreditation and certification.
Our five business divisions: As part of our strategy to reposition Pearson for growth, we’ve organised our business into five business divisions. Each division benefits from our shared IP and market-leading capabilities. They will be underpinned by our Direct to Consumer group, which will oversee the standards required with regards to the consumer experience, design, brand and marketing, ensuring initiatives can be aligned into one consumer roadmap.
In Higher Education, we’re driving new growth and sustained engagement by accelerating our move to digital and fostering lifelong relationships with students.
Our team: We’re the only global company where you can unleash your talent while helping millions of people make progress in their lives through learning. You can live our values of being brave, imaginative, decent, and accountable.
You can help us build a more inclusive learning culture where everyone—regardless of what they look like, where they come from, or what they believe—has the capability to unlock new skills and claim new opportunities.
The Opportunity:
Pearson is looking for a Deputy Manager – Marketing for the Higher Education market, who will:
-
Understand market trends and competitors to better plan and lead Social Media marketing among the right audience
-
Create Brand and product communication across different owned and earned platforms working with in-house team or external agency
-
Bring new ideas and innovative approaches to digital experiences to drive growth and conversion
-
Lead the execution of marketing programs for social and blogs from start to finish
-
Manage relationship and ensure timely delivery of project related asks with external agency
-
Ensure that the external communication is in line with the brand voice
-
Ensure alignment with global brand vision whilst maintaining local relevance
-
Work with a diverse team and manage stakeholders – both internal and external
-
Analyse the performance using social media analytics platforms and offer insights
-
Measure & track KPIs in sync with business objectives
-
Stay up-to-date on social media trends and innovations to ensure we are creating timely and effective content and marketing strategies
Core responsibilities in this role:
Business
-
Drive impressions and engagement through high-quality content
-
Develop and maintain calendars for social media and other content related initiatives
-
Timely delivery of campaigns, events and daily activities
Ideal Experience:
-
Brings minimum of 3+ years of social media management, content creation, or digital marketing experience from diverse consumer sub-sectors
-
Experience in Education would be helpful but is not necessary. A passion for Education is essential.
-
Experience using social media analytics tools to track metrics and inform content creation and strategy
-
Collaborative team player with the ability to work independently and take initiative
-
Be an empathetic & authentic team player and yet strong enough to “stand up” for his/her views.
Key Attributes:
-
A creative thinker and effective communicator who has an open and engaging style and a high level of personal integrity.
-
A person who builds strong partnerships with others, consults with colleagues as necessary, irrespective of status, and has a strong commitment to equality and diversity in education and employment.
-
Good written and verbal communication ability and presentation skills.
-
Ability to understand and work within the framework of the overall company strategy and relevant customer insights.
What to expect from Pearson
Did you know Pearson is one of the 10 most innovative education companies of 2022?
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.
We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing [email protected].
Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
Job: MARKETING
Organization: Higher Education
Schedule: FULL_TIME
Req ID: 13783
