Company Description
Pakeeza Chikankari is a clothing brand located in Pune, specializing in bespoke, wearable clothes that highlight the unique and exquisite Chikankari embroidery.
Role Description
This is a full-time on-site role for a Social Media Manager at Pakeeza. The Social Media Manager will be responsible for the following roles.
Deliberate planning, strategy and goal setting of our media posting and online presence
Development of brand identity, awareness and online reputation
Content management (including website inventory and updates)
Monitor, listen and respond to users in a Social way, while cultivation of leads and sales via our
current online platforms and future collaborations
Reputation management. Become an advocate for the company in social media spaces, engaging in
dialogues and answering questions where appropriate
Social outreach and networking as it relate to your business/industry
Conduct online advocacy and open a stream for cross. promotions
Administrate the creation and publishing of relevant, original, high-quality content (for all channels
and ads), to reach the companys target customers
Create a regular publishing schedule and promote content through social advertising
Develop and expand community and/or influencer outreach efforts
Oversee design, in tandem with our Design Head for Social media graphics for all profiles: Facebook
cover, profile pic, thumbnails, Instagram, etc.- Ad design- Landing pages / Banner design- Website
design
Work in tandem with our Graphic, Studio Team and Photographer to help plan and execute visual
campaigns
Design, create and manage promotions and social ad campaigns, being sure to integrate with
companys overall marketing campaign plan and channels.
Create and manage an online review funnel for building online reviews and reputation. Monitor
online reviews and respond to each review timely and with care.
Analyze key metrics and tweak strategy as needed. Analyze campaigns and translate anecdotal or
qualitative data into recommendations and plans for revising social media, content marketing, SEO and
social advertising campaigns
Compile reports for management showing results (ROI).
Monitor trends in social media tools, applications, channels, design and strategy
Qualifications Required
Bachelor’s degree in Social Media Marketing, Communications, or related field
Social Media Marketing and Optimization (SMO) skills
Excellent Communication and Writing skills
Experience in Content Strategy and Creation
Good understanding of content generation
Knowledge of social media platforms
Should be updated with social media trends
Experience with social media analytics and reporting
Creative mindset with the ability to think outside the box
Attention to detail and ability to multitask
Comfortable in creating reels/videos/ pictures for our online platforms
Experience sourcing and managing content development and publishing
Experience in the fashion or retail industry is a plus
Fluency in spoken and written English, maintains excellent writing and language skills
Know how to drive online sales and generate more queries
Joining Date – December 1st 23.
Location – Pune
Email – [email protected]
www.pakeezachikankari.com,
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