Mindshare is Looking for Mindshare | Sr Director Content Full Time

Mindshare is seeking a Sr. Director – Content with 8+ years of work experience who would be responsible for leading social content and creative strategy for brands which includes page management & influencer marketing. The experienced professional will be proficient in the space of creating branded content and driving partnerships with 8+ years of relevant experience. The resource will be responsible for a wide spectrum of projects.

Understanding of content marketing ecosystem and the ability to think & develop original content that proves engagement for the brand would be important elements to this role. Will be responsible to understand brand briefs, suggest & evaluate most relevant platforms, drive innovations to create content campaigns.

Reporting of the role:

This role reports to the – Head of Content + Social

3 best things about the job:

Opportunity to work on brands across categories.

• A role where there are no limits to good ideas
• Client that supports and encourages innovative and exciting work
• Learn from the best in the business if you are willing to go over and above regular work
• You get to create develop and sell award winning ideas
• Get to work closely with top content platforms across media

In three months:

• You would be leading the conversations with the
• Total understanding of the various agency functions
• Adapt to the client requirements & timelines given and efficiently deliver on the same
• Figured out the key stakeholders internally on entire client portfolio and present content ideas to

In six months:

• You will be responsible for scaling up the business by pitching to the existing clients apart from the ongoing
• Establish good relations with the Client, Creative partner, and internal Group M agencies and
• Set up a process to ensure seamless delivery of services to the client

In 12 months:

• Independently work on the client requirements along with recommendations
• Learning and experience across social creative and branded content planning
• Worked on end-to-end award-winning solutions
• Train and mentor new recruits
• Emerged as the go-to person both internally and the clients for content
• Become proficient is escalation handling and resolve conflicts.
• Successfully mastered the art of creating content pitches for the client

What your day job looks like:

• Client Servicing – Managing client on a day-to-day basis for social content and creative
• Ability to meet strict deadlines
• Plan and execute social media campaigns and manage the day-to-day social content posting for the
• Social profile setup – creation or enhancement of Facebook, Twitter, Pinterest, LinkedIn, Instagram, Snapchat and other pages/profiles. Includes analysis on who best to follow and management of
• Liaising with creative partner to execute social content and creative basis client
• Coordinate with media team and creative partner to execute creative basis the campaign
• Co-ordinate with creative partner for creatives, content and
• Interact with client for briefs, approvals and
• Create social content calendar along with the creative
• Keep a tap on relevant trending topics to suggest real time social media posts and content around the
• Pitching to existing and new social AOR accounts
• Social media monitoring – using tools to track, monitor and act on brand mentions, customer comments, hashtags and industry
• Influencer marketing – Tap on opportunities with existing and new set of clients and pitch them
• Shaping influencer marketing campaigns for brands and co-ordination with partners and influencers would be the key
• Identify content opportunities for the brand with media platforms and
• Reporting and responding to queries on brands social media pages
• You will be responsible from bringing in platform neutral content-based ideas for the brand to formulating cross – platforms content strategy basis client briefs
• Brainstorm with team-members to develop new ideas
• Identify & pitch relevant opportunities in sync with brand objectives, topicals and trends
• Liaison with internal & external stakeholders for brand campaigns
• Tracking performance of the campaign and reporting
• End to end project management from planning to execution
• Maintain client and partner relations
• Managing finance
• Negotiations and deal closures
• Share and create Best Practices in content

What you will need:

• Experience in handling social content marketing and client servicing
• Domain expertise of all social media platforms from content creation to planning to page
• Any mainline creative experience would be an add-on
• Deep knowledge and experience with multiple communication channels and their role in brand marketing
• Communication Development: Working closely with creative partner to create compelling consumer communication backed by strong
• Responsible for driving Innovation, Engagement across all social media
• Monitor performance of each platform; identify and implement opportunities for
• Ability to build huge people network/ increase the traffic or fans on social media profile
• SPOC for managing relationship with Social/Content Marketing agencies
• Prior knowledge in influencer marketing would be
• Radical thinking
• Great Communication Skills
• Smart professional who can think on his/her feet
• Quick Decision-Maker
• Solution oriented
• Background in creating Content solutions
• Exposure in writing & scripting would be an added advantage
• Any Graduate/PG (PG preferred)
• 6+ years of relevant experience

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team – #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the

world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on

Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail.