Marketing Coordinator job responsibilities include, but are not limited to:
• Maintaining a deep knowledge of company products and services.
• Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
• Design and implement successful marketing campaigns.
• Set up tracking systems for online marketing activities like Facebook, Instagram.
• Experience in handling SEO/SEM campaigns.
• Conducting ATL & BTL activities in a timely manner
• To create and handle distribution of all promotional material like brochures, leaflets, make hoardings, sales promotions, etc
To create & execute Brand Awareness activities, devise brand communication by Advertising, Direct Marketing & Event Management, media, promotion, market research to increase the brand equity.
• Track progress and cost per lead for every campaign conducted.
• Identify and analyze competitors.
• Prepare reports by collecting and analyzing sales data.
• Design unique and appealing campaigns with respect to important days and festivals for the complete calendar year.
• To ensure preparation and submission of MIS Report on a Monthly basis.
Requirements and skills
• Innovative and a Creative mind
• Being Brand Conscious
• Solid computer skills, including MS Office, web analytics and Google Ad words
• Excellent communication and presentation skills
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