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Company Overview
Matrimony.com Ltd is India’s first pure play Wed-Tech Company to get listed on BSE and NSE. Its flagship brand Bharat Matrimony is the largest and the Most Trusted Matrimony Brand (as per the Brand Trust Report 2014). Over 3000 associates serve close to 6 million members.
The company provides both matchmaking and wedding related services and is also complemented by 100+ company-owned retail outlets. Its flagship matchmaking services are Bharat Matrimony, Elite Matrimony and Community Matrimony.
Jodii, a game changing vernacular matrimony service for common people was launched in 2022. With Jodii, Matrimony.com serves all facets of people on the economic spectrum ranging from the HNI to the commoner.
With a strong leadership in matchmaking, the company has fast expanded into the $55 billion wedding services Industry: Wedding Bazaar the Largest Wedding Services Provider and Mandap.com the Largest Online Wedding Venues Platform.
Matrimony has also forayed into. international markets with its UAE operations completing over 4 years and Bangladesh operations commencing in year 2021. The goal is to build a billion-dollar revenue company and a long-lasting institution with a legacy for the generations to come.
Department Overview
One-stop solution for all wedding requirements, Wedding Bazaar is India’s first and largest marketplace with over 250,000 wedding service providers across various categories. The customer will find everything he/she needs to plan a perfect wedding, right from Caterers, Decorators, Bridal Make-up, Photography, Apparel, Jewellery, and Honeymoon Package etc., A full outright acquisition of Shaadisaga by Matrimony.com, has given an impetus to its presence in North and West and technological prowess in the wedding space arena making it the largest wedding services marketplace.
Role Overview
The individual handling this role would be responsible for Digital Ad-Sales for Wedding Bazaar, Mandap & matrimony apps to drive independent self sales and also work along with all the state heads to drive sales and execution of the business. Responsibility to expand the business across the Country for key verticals
Responsibilities
Understand the demand patterns and work with hub/region/state/Country to generate the right demand
Design and execute sales strategies across the Key verticals (like jewellery, Wedding wear, mandap) to increase ad revenues on both WeddingBazaar.com and Mandap.com
Achieve sales targets by ad sales on Wedding Bazaar.com and mandap.com, on a month-on-month and quarter-on-quarter basis consistently.
Design and execute conversion strategies to drive continuous monetization of our customer base, and bundling them with subscription, online ad sales & social media to both identified vendors & thru open market source
Design and execute pricing strategies to improve the ARPU across our paid customer base (by bundling assets)
Design & execute social media revenue for all the available social media platforms (insta page for both wedding bazaar and fashion page)
Design and execute effective account-mining strategies to grow business from the active paid customer base
Coordinate and collaborate with all the state heads and their teams across the country and help them bundle the packages, create social media pitch and packages and enable them to monetize ad sales revenues
Drive continuous improvement in customer-relationship management, customer satisfaction rates and drive increase in paid customer renewals
Develop proposals for new business avenues, new plans, services, technology upgradation, longer term strategic tie-ups with vendors
Coordinate with the brand team for inbound RFI/RFP and effectively manage the inbound query revenues
Coordinate with external (3rd party) agency for execution of online and ad sales and create trackers, share the metrics with key stakeholders both inside and outside
Skills & Competencies
Should have worked in ad sales & social media with strong revenue-oriented/Sales roles
Experience & knowledge in ad sales and social media platforms
Extensive experience in B2B/corporate/institutional/enterprise sales
Experience in Creating, developing, enhancing, and executing a comprehensive sales strategy in ad sales & social media
Strategic thinking for channelling various streams of business
Ability to create right sales packages, pitches for both ad sales & social media
Ability to manage all state heads and ideate for their clients for sales improvement
Qualifications
A bachelor’s degree in Marketing, Communications, or a related field (MBA is a plus).
Candidates should have experience of 8 to 10 years in managing digital ad sales & social media sales
Preferably from E-Commerce & Consumer Internet Space domains with hard core B2B / Corporate / Enterprise sales,
