Manager – Product Management – AV Products Jobs at Gurugram, India Full Time

Responsible for complete ownership of a single or group of products. It requires planning & developing the marketing strategy in terms of value targets, volume, market share, and profitability.
Key Tasks – Areas of Responsibility :
– Management of entire product lifecycle involving customizing product specifications based on local needs, launch, ongoing operations and expansion of product.
– Driving the complete product strategy & roadmap, product development priorities, and product release plans.
– Preparation of annual business plan for the entire range of the Product Category as per the overall strategic direction of the management
– Responsible for quantities, value and gross margin targets for the product category
– Product Life Cycle Management including determining local product positioning & messaging, pricing strategies, product launches, consumer demand forecasting, competitor tracking, develop channel strategy and manage channel conflicts, product marketing, market sensing & action for sellout management
HQ Liaison :
– Feasibility feedback to HQ on product lineup. Propose local recommendation in product planning, pricing & budgeting
– Weekly call with HQ on business performance & key strategic initiatives
– Continuous dialogue for local feedback to HQ for any changes in pricing or promotion
PSI Management :
– Prepare model wise sales planning & forecasting (Weekly, Monthly, Quarterly)
– Review AP1 forecasting & provide AP2 adjustments based on promotional plans
– Planning & managing inventories under norms
Marketing budget & Utilization :
– Control product marketing funding and usage
– Determine local product positioning & messaging to brief Marcom to build a campaign around it.
– Provide inputs to “Marketing Function” for channel schemes and channel promos.
Competitor Tracking :
– Understand consumer behavior and market trends in the Product category
– Competition tracking and analysis by features and price, channel, segment, etc
– Market share tracking and analysis Providing consumer & customer VOC

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