Manager – Brand Marketing – EduTech Start-up Jobs at Bangalore, India Full Time

About Company :
As the last 2 decades have seen an increasing disconnect between industry and academia – this has resulted in colleges not teaching industry-relevant technical skills and thereby students becoming unemployable, company is building an alternative platform for engineering education. It is a Y-Combinator start-up that is solving this problem at scale leveraging technology and an ecosystem of industry-experts, engineer-trainers and offline-centres.
About role (from the company) :
– We are looking for a passionate and energetic Brand Marketing Manager to build and grow our brand. As we continue to grow faster, the brand marketing manager will play a key role by increasing our brand reach and awareness and amplifying the growth of our company.
– Develop a brand strategy in India and other major markets
Responsibilities include :
– Develop a brand strategy in India and other major markets
– Execute ATL/BTL/Digital campaigns to improve reach and awareness
– Be a brand custodian and ensure brand guidelines and standards are met across all assets
– Work with the Content Marketing team to evolve a consistent brand narrative across assets
– Execute campaigns that go beyond conventional TV/Media (media partnerships, alliances, PR, CSR, sponsorships).
– Use Data and Metrics to run brand marketing campaigns efficiently and effectively
Requirements :
– 2 to 4 years of experience in Brand Marketing
– Experience in handling mid – sized to big brands in consumer segments
– Experience in running ATL, BTL and/or Digital brand campaigns

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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