Mahindra business & consulting services pvt ltd is Looking for Zonal Marketing Manager Zone Full Time

Job Description

Responsibilities & Key Deliverables Build intimate understand ing of local markets (culture, communities, category, competition, consumer, touch points etc. Build intimate understand ing of our Brand s (Target Consumers, Brand Idea, Brand Positioning, Portfolio Approach etc. Support Zonal Heads in Brand Building / Activation plans for the zone in the context of local market understand ing and business priorities (eg launches, local festivals etc. Understand and recommend relevant ideas from central pool of Brand Building ideas Fine tune them basis local understand ing. Identify, develop, pilot and implement local ideas eg leveraging local communication mediums, new sales channels, local activation opportunities etc. Develop the monthly / quarterly / annual Brand building plans for the Zone to deliver Zone volume targets. Ensure engagement and alignment with Zonal Head and State Heads. Ensure budget management. Ensure effective implementation of agreed Brand Building and Activation plans. Co-ordinate with central Marketing to ensure communication materials are available. Ensure alignment with Brand guidelines and Business priorities. Ensure high quality implementation on-ground. Set KPIs and ensure deliverables as per KPIs for each activity Build learnings for further improvement. Build a robust Lead Management System. Set robust monitoring systems Continuously build learnings. Monitor effectiveness of spends and recommend forward plans. Ensure impactful retail presence as per guidelines. Dealer showrooms. Brand Idea Displays. Customer engagement eg sales training. Dealer / sales engagement and motivation programs. Ensure effective implementation of rural marketing plans by managing the rural marketing agencies. Ensure effective implementation of central marketing programs. Build an effective CRM module for the zone build customer database, enhance customer relationships and drive referrals. Develop local partnerships for local activation / PR / communication. Build relationships with local suppliers Drive cost leadership across communication materials and activities. Continuous engagement and feedback with Central Marketing Teams Help shape Central Marketing Plans Share learnings and new ideas Leverage best practicesEnsure continuous Brand and Business Immersion Preferred Industries SalesFacility ManagementMarketing & Comm Education Qualification Bachelor of Engineering General Experience 6- 10 years Critical Experience Mahindra Leadership Competencies Strategic Business Orientation_Business PerspectiveStrategic Business Orientation_Anticipating and Leveraging Business OpportunitiesStrategic Business Orientation_Strategic ForesightStrategic Business Orientation_Global mind-setLeadership through Sustainability_Strategize around,Sustainability DriversLeadership through Sustainability_Frugal mind setLeadership through Sustainability_Stakeholder focusLeadership through Sustainability_Triple Bottom Line SensitivityCustomer Focus_Customer SensitivityCustomer Focus_Customer DelightCustomer Focus_Service OrientationInnovation Led Transformation _Idea OrientationInnovation Led Transformation _Change catalystInnovation Led Transformation _Risk Taking with ResponsibilityResult Orientation with Execution Excellence_Effective Project ManagementResult Orientation with Execution Excellence_Passion for QualityResult Orientation with Execution Excellence_Accountability for resultsResult Orientation with Execution Excellence_Agility with disciplineLeveraging Human Capital_Exponential synergyLeveraging Human Capital_Team developmentLeveraging Human Capital_Entrepreneurial engagementLeveraging Human Capital_Appreciating diversityWeaving Passion and Energy at Work_Being Passionate about workWeaving Passion and Energy at Work_Working without BarriersWeaving Passion and Energy at Work_Blending Fun with workWeaving Passion and Energy at Work_Learning from Failures System Generated Core Skills Brand Value PropositionConsumer InsightingCustomer Relationship Management (CRM)Marketing StrategyNetworkingProduct Knowledge & ApplicationSales StrategySales PlanningStrategic PlanningBrand PositioningNetwork AdministrationMarket AnalysisBrand BuildingBrand ActivationCommunication SkillsBusiness PlanningBudget ManagementLead ManagementSystem MonitoringSpend AnalysisMarket PlanningCustomer EngagementCapability BuildingRural MarketingBrand MarketingMarketing ProgramsDatabase ManagementBuilding Strong Referral NetworksMarketing Communications PlanningMarketing ActivationSupplier Relationship ManagementCost Management System Generated Secondary Skills Job Segment: Engineer, Engineering ,