Job description for Email Marketing Freshers
Name of the Company: Research Insights
Job Role: Email Marketing Executive
Years of Experience: 0-1 years
Qualification: Any Graduate
Annual CTC – 1,20,000 – 1,44,000 Lakhs p.a.
Job Location: Koregaon Park Pune
Preference: Immediate Joiners
Shift Timings: 4 P.M till 12 A.M
Roles and Responsibilities
• End-to-end Design, implementation, and administration of Email Marketing Campaigns
• Build and Manage overall Email Marketing strategy
• Continuous execution of A/B Testing and running Drip campaigns to test, optimize and rapidly improve campaign performance.
• Segment audiences based on campaigns or strategies
• Proactively monitor Email marketing metrics to measure campaign success and provide analysis to improve effectiveness.
• Design and modify Email templates using HTML and CSS
• Create landing pages signup forms as per requirement
• Proofread emails for clarity, grammar, and spelling
• Create email databases for Lead Generation
• Clean and validate using Excel and SQL.
• Improve Email Deliverability, Domain warmup and Mail server configuration.
• Own the success and performance of Email Marketing Campaigns and the team.
• Drive revenue and growth
• Develop, submit, and present performance report to the Management as directed.
• May required to Lead and motivate a team of 8-10 Members
• Create training materials for the new employees, knowledge database, transition documents, and organized documentation of past campaigns and data.
• Ensure emails follow industry policies, best practices, and compliances.
Role- Email Marketing
Industry Type- Research Industry
Functional Area- Marketing & Communication
Employment Type- Full Time, Permanent
Role Category- Digital Marketing
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