Job Summary:
We are seeking a highly skilled and experienced SEO/PPC Manager to join our team. The successful candidate will be responsible for managing our SEO and PPC campaigns to drive traffic, generate leads, and increase conversions. The ideal candidate will have a deep understanding of SEO and PPC best practices and will be able to implement effective strategies to improve our search engine rankings and maximize ROI.
Responsibilities:
Develop and implement SEO and PPC strategies to drive traffic and increase conversions
Conduct keyword research and analysis to identify target keywords and phrases
Optimize website content, landing pages, and ad copy for search engines and users
Monitor and analyze website and campaign performance using analytics tools
Stay up-to-date with industry trends and best practices
Collaborate with content creators and designers to develop and implement effective SEO and PPC campaigns
Manage budgets and bidding strategies to maximize ROI
Continuously test and refine campaigns to improve performance
Create and deliver reports on campaign performance and provide recommendations for improvement
Work with cross-functional teams to develop and execute integrated marketing campaigns
Requirements:
Bachelor’s degree in Marketing, Business, or related field
Minimum of 1-2 years of experience in SEO and PPC management
Proven track record of driving results through SEO and PPC campaigns
In-depth knowledge of SEO and PPC best practices
Experience with analytics tools such as Google Analytics and Google Ads
Excellent analytical and problem-solving skills
Strong communication and collaboration skills
Self-starter with the ability to work independently and as part of a team
Experience with website optimization tools and techniques, such as A/B testing and conversion rate optimization, is a plus
Google Ads and Google Analytics certifications are a plus
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