– Coordinate with agency for print and digital creatives
– Plan & develop systems & procedures to improve the operating quality & efficiency of the department.
– Co-ordinate with sales department to implement & monitor marketing initiatives for the brand.
– Monitoring and reviewing of all products performance against Budget.
– User friendly & market acceptable packaging in co-ordination with concerned departments.
– Plans and ensures required marketing support for brand in terms of advertising, promotion etc in co-ordination with sales team.
– Negotiation with vendors for printing of POS materials and for the BTL activities.
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