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Roles and Responsibilities
Identify trends and insights and optimize spend and performance based on the insights and work closely with the marketing team to optimize audience strategies.
Understand target audiences and have an overarching view on all single touch points of the customer journey.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Inspire with new ideas to reach our target and new audiences.
Contribute to the marketing objectives by optimizing campaign performance and ROAS.
End to end management of performance marketing activity across Paid channels such as Paid Search and working closely with partner agencies to implement, optimise and report
on performance.
Instrument conversion points and optimize user funnels.
Support the marketing team with campaign reporting and insights.
Collaborate with internal teams to create landing pages and optimize user experience.
Collaborate. closely with the Marketing and Sales team to help build a high performing marketing digital strategy.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Track and report on key performance indicators of media activity.
Conduct in-depth analyses of campaign results, derive learnings from analyses and conduct constant experiments based on hypotheses.
Measure and report performance of all digital marketing campaigns, and assess against goals (R
Desired Candidate Profile
Skills in search platforms including Google AdWords, Bing Ads, SA
Understanding of social media advertising across major platforms (Linkedln, Facebook, Twitter, Instagram)
Website Analytics (mostly in Google Analytics)
Keyword Research skills
Experience working on a Performance Media (SEM and Social) strategy,
