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Kolkata, India
iimjobs
Full time
We are looking for an individual, who will be responsible for social media marketing including increasing brand awareness, developing content, promotion, engagement, and conversation strategies. As a part of I-PAC’s Digital Team, you will develop and run innovative campaigns to help expand the reach of our campaign properties and content themes. You will provide high-quality writing and editing support for external communications including, but not limited to, event invitations, digital communications, talking points and digital and/or social media posts under tight deadlines.
Responsibilities :
– Manage and design digital campaigns at a massive scale and engage millions of people through Social Media channels
– Content creation for campaign pages, banners, and other social media assets as needed through primary and secondary research
– Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
– Collaborate with various units like Research, Video, Content and Marketing to conceptualize and disseminate information
– Liaison with I-PAC field teams to ensure complete synchronization between field activity and digital operations
– Keep up with all political developments and suggest campaign interventions as and when required
Minimum Qualifications :
– Postgraduate or graduate degree from premier institutes
– Understanding of social media platforms and digital best practices, SEO and web traffic metrics, experience with video content creation and storyboarding
– Professionals with minimum 2 years of experience in managing digital campaigns and/or content creation.
– Willingness to travel extensively and long working hours.
– Strong analytical skills and creative thinking.
– Excellent writing and communications skills.
– Ability to prioritize under pressure.
Preferred Qualifications :
– Knowledge of digital analytics tools like Google Analytics, Twitter Analytics etc.
– Hands-on experience with google and Facebook products for reporting and measuring KPIs.
– Experience with visual communication principles.
– Proficiency in English, Hindi
