Responsibilities:
– Develop and execute practical marketing initiatives for brand growth.
– Creative Idealisation and Execution: Design concepts and campaigns and execute the same end-to-end.
– Collaborate with creative agencies, media partners, and other internal/external teams for the creation and execution of campaigns
– Data analysis and market understanding to accurately make decisions aligned with business objectives effectively.
– Monitor the performance of campaigns regularly for optimisation results.
– Prepare reports on campaign progress/effectiveness for management reviews.
– Stay current with industry trends to create innovative strategies supporting the organisation’s growth goals.
– New Product Innovation: Understand opportunities and design innovation pipelines as per business objectives
– Collaborate with regional and global teams on new and ongoing projects.
Requirements and skills:
– Bachelor’s/Master’s degree in marketing, communications, or a related field
– Understanding of Beauty Care (Consumer or Professional brand) will help
– A minimum of 3 years of experience executing creative projects and campaigns from start to finish
– Expertise in collecting, interpreting and analysing data accurately to make decisions effectively
– Excellent communication skills, both verbal and written, with the ability to multitask multiple projects within tight deadlines
– Creative mindset with the drive to develop innovative ideas that support business objectives.
– Strategic thinking – capable of making informed decisions aligned with organisational goals.
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