Key Responsibilities:
– Planning and executing the regular social media presence of the brand.
– Create location-wise content and go-to-market social media launch strategies for new centres. Analyzing influencer data, and optimising campaigns to reduce cost per view & cost per engagement.
– Owning, building & managing the social media budgets across all regions and platforms.
– Implement new trends, and integrate available generative AI tools for better reel/short views and engagement rates.
– Synced up with other performance marketing managers & agencies to maintain consistency in offerings, brand positioning and messaging.
– Managing agency relationships and aligning multiple agency teams based in different locations.
– Maintain & verify billing, agreements & other administrative tasks on social media & influencer activities.
Ideal Candidate Profile:
– 5-7 years of hands-on experience in social media & influencer marketing, preferred in luxury, hospitality, lifestyle, health care, insurance, banking or other brands targeting millennials (not Gen Z).
– Keen knowledge of how to get reel views, engagement and growing communities on Instagram, X (formerly Twitter), LinkedIn etc.
– Managed and worked with agency teams.
– A profound understanding of social media platforms, current trends, and industry best practices
– A strong sense of creativity and a keen eye for visual aesthetics, enabling the creation of captivating and compelling content
– Has diverse interests, lived across multiple cities and understands customer needs.
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