Our client is a well-established personal care brand looking to scale their D2C channel and hiring for a Retention Marketing Manager.
Role responsibilities include
– Develop and execute integrated email, WhatsApp, SMS, and CRM marketing campaigns.
– Analyze customer data, marketing metrics, and website behavior to drive insights.
– Implement targeted audience segmentation based on behaviors and interactions.
– Identify and pursue upselling and cross-selling opportunities to enhance customer value.
– A/B test campaigns (email, SMS, WhatsApp) for continuous optimization.
– Produce clear reports and dashboards on campaign performance and website analytics.
– Collaborate with marketing and digital commerce teams, sharing CRM strategy successes.
– Conduct market research to identify trends and refine marketing approaches.
– Optimize customer touchpoints throughout the buyer journey to enhance the experience.
– Proactively suggest new CRM initiatives to boost retention and loyalty.
– Possess 2+ years of hands-on experience with the MoEngage platform.
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