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Social Media Marketing – Retail Domain
Specifically, You Will Be Responsible To:
– Liaison with media agencies and studio teams to drive campaigns.
– Manage the paid media campaigns for the brand.
– Liaison with Category teams on campaign and product promotions.
– Crafting and managing monthly campaign/trade calendar for digital media channels – Topical calendar, platform content calendar and ongoing campaign plan
– Performance management and Reporting of campaigns and business objectives.
– Manage social media shoots for developing content for originals, collaborations or behind-the-scenes content
– Working with Agency partners to develop social media promotions.
– Working with agency and internal teams to drive influencer collaborations and develop latest formats and effective social media assets
– Identifying content amplification opportunities on social media (Real-time trends, collaborations etc.
– Solid knowledge of the all-Digital mediums, Ad platforms, Analytics Platforms landscape and streaming platforms.
– Excellent oral and written communication skills and an ability to influence others.
– Analyzings media, content and listening data (well-versed with social media platform Ads tools and listening tools
What You’ll Need:
– MBA degree in marketing
– 3+ Yrs of experience in Retail as Social Media Marketing professional
– Proven working experience in digital marketing & Content Writing
– Demonstrable experience leading and managing digital campaigns, marketing database, email, social media and/or display advertising campaigns
– Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
– Experience in optimizing landing pages and user funnels
– Experience with A/B and multivariate experiments
– Strong analytical skills and data-driven thinking
– Up-to-date with the latest trends and best practices in online marketing and measurement
Seniority Level : Associate
