iimjobs Hiring for Pay Per Click/Search Engine Marketing Manager Jobs at PuneAny Location, India Full Time

Job description

Roles and Responsibilities

– Participate in forming effective paid search strategies & Launch and optimize various PPC campaigns

– Oversee campaigns on platforms like Google AdWords, Youtube, Social, Native ads

– Be involved in keyword selection and audience targeting

– Monitor budget and adjust bids to gain better ROI & Track KPIs to assess performance and pinpoint issues

– Produce reports for management (e.g. dashboards)

– Write attractive and concise copy for adverts

– Suggest and develop new campaigns across multiple channels. Maintain partnerships with PPC ad platforms and vendors

– Keep abreast of PPC and SEM trends

Requirement

– Proven experience as a PPC Manager from last 3-4 years

– Experience in data analysis and reporting

– Familiarity with multiple platforms (e.g. AdWords, Facebook/Linkedin, Google) is preferred

– Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

– Proficient in MS Office (particularly Excel)

– Excellent communication skills & Analytical thinking with strong math skills