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Key responsibilities & accountabilities:
– Drive the Customer Acquisition program for the organization & deliver as per targets.
– Design programs for incremental customer acquisition & improving quality of acquisition.
– Understand Data inputs & identify growth levers for customer acquisition.
– Engage with the field CRM team & DC teams to drive Acquisition programs across geography.
– Ensure on ground execution of all Acquisition related initiatives.
– Act as a single point of contact for all customer acquisition related activities
– Ensure 0-90 Days acquired customer’s complete lifecycle management.
– Quality of Acquisition / Hygiene to be maintained as per targets.
– Strong analytical & data management skills required with expert knowledge on excel analytics.
– Exposure to database marketing & data led customer acquisition.
– Excellent co-ordination with internal (DC teams, Sales team) & external (vendors, promoters) stakeholders required.
– Accurate & timely deployment of targets, monitoring of daily KPIs & productivity.
– Ensure Customer Data Management accuracy levels from new acquisition & right target group onboarding.
Skills & Experiences:
– Experience of Designing programs for Customer acquisition, intervention for improving quality of acquisition & upgrading on the loyalty ladder.
– Strong communication skills & negotiation skills
– People management skills & ability to influence a large team.
