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Alliances and Digital Marketing Manager
Experience: Min 2 years of experience in Alliance Management / Media / Advertisement / Corporate / SaaS / Digital Solutions Sales / Key Account Management.
About the company:
IndiaMART is India’s largest online B2B marketplace, connecting buyers with suppliers with 170 Million+ Buyers | 7.7 Million+ Suppliers.
Position Description:
We are looking to employ a persuasive Alliance Manager to build the Partner Network to Market Indiamart Brand and Acquire New Customer.
Job Summary:
– Connecting with potential partner brand to promote Indiamart Offering in the B2B space for gen new leads
– Working with media agencies for exploring low cost marketing and acquisition channels
– Working on low CPL with Google Adwords and Display Campaigns
– Developing advertisement and creative content
– Ensure scale of lead generation via partner and media agencies at low CPL
– Develop and improve co-branded landed pages and lead generation
– Execute the annual plan for the region and achieve monthly/quarterly targets
– Keeping track of competition publishers and advertisers
– Understanding of basis advertisement metrics like CPM, CPC, CPV, Viewability etc mandatory
– Self-motivated and team player
