iimjobs Hiring for Digital Marketing Manager Jobs at Bangalore, India Full Time

Urgently hiring for a leading FMCG Company.

Job location: Bangalore

Job Role: Digital marketing manager

Main Challenges in this Position (or Company/Division/BU):

(List the 4-5 biggest challenges business-wise, organisational, cultural etc.)

– Drive the 360-degree Digital agenda for Orkla India BU’s

– Help reach and acquire consumers on digital channels in key countries.

– Work and collaborate with all marketing and category leaders to create compelling content, brand stories to engage consumer and create brand preference on all digital platforms

Responsibility and Mandate:

(Main responsibilities in terms of budget, personnel, process etc.)

– Own Digital Marketing Calendar (including brand Social Handles).

– Manage both Organic (Social Media – YT, IG, FB, TT, LI) and Paid Digital Media.

– Establish the Influencer Program to make it eventually a direct-relationship between MTR and its global community of patrons.

– Brief & guide various agencies, freelancers etc on Content Creation requirements

– Competition Track and Regular reporting of the same.

– Will work closely with Marketing Manager and Cluster Business Manager for each Cluster

Main Tasks and/or Projects:

(The most important tasks and projects that this person will be working on and held accountable for)

– Manage Website, Own Properties (Microsites/Social Media Platforms), Ecommerce presence across 3rd part aggregators (Amazonetc)

– Manage Digital Content Creation – Videos, UGC, Shoots etc.

– Manage and execute campaigns on all owned properties

– Manage content creation for website , ecommerce and social media marketing

– Manage influencer campaigns and partnerships

– Manage organic reach and virality of content

– Collaborate with Performance marketing to promote content

– Manage PIM and DAM to create source of creative truth and monetise digital assets

Criteria for Evaluation:

(Financial results, improvements in the org., development of employees etc)

– Efficiency of content creation & syndidcation

– Engagement of content on Own Platforms

– Performance against agreed Campaign KPIs CTR, CPV, ROAS, Conversion Rates etc.

– Ability to drive innovations in Content and Media with limited budgets.