Deputy Marketing Manager -FMCG
– Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
– Deploy successful marketing campaigns and own their implementation from ideation to execution
– Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
– Produce valuable and engaging content for our website and blog that attracts and converts our target groups
– Build strategic relationships and partner with key industry players, agencies and vendors
– Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
– Oversee and approve marketing material, from website banners to hard copy brochures and case studies
– Measure and report on the performance of marketing campaigns, gain insight and assess against goals
– Analyze consumer behavior and adjust email and advertising campaigns accordingly
– Developing Trade Marketing Schemes
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