Preamble:
With a view to continue to strengthen our presence and to leverage the growth opportunities in the premium two wheeler space, we are looking for a marketing leader who can translate organization vision into reality and provide inspired leadership to the marketing team.
Job Purpose:
We are looking for a dynamic, team-oriented, strategic thinker and savvy marketer to head the marketing team’. This individual will join a dynamic and fast-paced environment and will be responsible for formulating marketing strategies that will establish the brand’s reputation, enhance customer experience and drive growth. This role requires an individual who is passionate about uncovering consumer insights and delivering innovative marketing campaigns.
Key Accountabilities:
– Translate and implement the company’s vision into brand positioning and go-to-market strategies.
– Communication & Media Planning: Creative campaign development & media mix for various social and digital platforms.
– Product Events/Product launch: Develop & execute mega product launches, riding events, brand association and collaborations.
– Establish performance specifications, cost and price parameters, market applications and sales estimates.
– Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
– Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
– Oversee marketing and advertising activities to ensure consistency with product line strategy
– Anticipate bottlenecks. Coach the team and get the best from everyone
– Leveraging digital platforms for Branding and creating the brand aura through social media channels.
– Integrated marketing communications plan, including Marketing calendar in close coordination with Agencies, Product Management, Sales team
– Knowledge of ATL & BTL media and how to use it in brand plans
– Briefing the agency; Evaluation of creatives
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