Our client, a D2C personal care brand, based out in Gurugram is looking for a Category Manager. The ideal candidate would be responsible for establishing, maintaining, and strengthening the portfolio’s position. They will be responsible for leading the brand planning process to develop brand strategy/action plans based on analysis & understanding of consumer needs.
Role & Responsibilities:
1) Portfolio planning – category / brand planning
– Establish, maintain and strengthen the portfolio’s position
– Lead the brand planning process to develop brand strategy/action plans based on analysis & understanding of consumer needs and brand’s vision in order to achieve company goals
– Environment scan to update on emerging opportunities, risk areas and amending plans as needed
– Developing strategy and implementation plans to drive long term growth by identifying relevant consumer need states and occupying the same through new brands
2) P&L delivery
– P&L responsibility for portfolio
– Develop annual budget for the portfolio, build sales forecast by liaising with sales team, develop annual plan including detailed activity calendar to deliver brand targets
– Drive optimum and effective resource allocation between activities to achieve the brand growth and brand health objectives
3) Lead communication development and execution
– Develop relevant and meaningful insights for the brands
– Lead and challenge advertising agency in developing strategies and communication
– Lead development, execution and evaluation of all advertising
4) Lead media strategy / planning process, media buys and execution of media plans
– Lead the media strategy and media planning process
– Lead the media deals and media innovations process and build in continuous improvements
– Ensure development, execution and evaluation of media plans
– Work with media agency and consultant to improve the media plan effectiveness and efficiency
5) Lead Innovation Development and Launch
– Lead the innovation work on the portfolio and brands
– Identify key existing gaps within current portfolio and brands and develop platforms for brand specific innovations
– Lead product development process and work with other departments for the same
– Launch new products that meet expectations & deliver business results
6) Lead research and analysis
– Lead relevant category and brand research for generating consumer insight / validating brand strategies
– Gather and analyze relevant information to make the best recommendations and confident decisions
– Interpret and evaluate information related to sales, P&L, promotional evaluation, competition, and qualitative / quantitative research
– Understand consumers, derive and leverage consumer insights to find solutions to brand issues
7) Manage Key Relationships
– Ensure alignment across stakeholders on all key projects
– Manage relationships across departments and partners to ensure seamless functioning
– Developing strategy and implementation plans to drive long term growth by identifying relevant consumer need states
8) Lead the PR activities for the portfolio
– Work with PR agency to develop brand specific PR plans
– Use PR as a multiplier to maximize the impact of marketing activities
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