Brand Manager
YOUR PROFILE:
– Proven work experience in Brand for about 8-10years
– Experience in Makeup/Skincare or any FMCG brand preferred
– Understanding of consumer needs and behavior
– Stroanalytical ability – analyze data, develop insights, etc
– Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results
– Have the ability to think big, delivering innovative strategic solutions
– Budget management skills
ROLE & RESPONSIBILITIES:
– Manage a team of professionals in the brand team across design, content, social media, content studio, etc
– Do budget allocation, influencer marketing, and social media planning across channels (D2C, Market Places,etc)
– Accelerate Brand Awareness through excellent marketing execution, both online and offline
– Lead creative development, Big Idea thinking, to move awareness, consideration, and trials
– Launch NPDs with actionable marketing plans and go-to-market strategies
– Liaise across various functions and collaborate for day-to-day functioning and business growth
– Establish performance standards, cost and price parameters, market applications, and sales estimates
– Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
– Analyze brand positioning and consumer insights through regular consumer research
– Monitor market trends, research consumer markets and competitors’ activities
– Devise innovative growth strategies and look for opportunities in the market
– Align the company around the brand’s direction, choices, and tactics
COMPENSATION:
We offer a competitive salary and the professional advantages of an environment that supports your development and recognizes your achievements.
LOCATION: Andheri East, Mumbai.
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