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Job Role: The incumbent is responsible for Strategizing & Implementation of the marketing plans for the Brand. Based on key consumer insights collaborate with creative, direct marketing agencies and the product team to ensure the brand remains relevant to consumers and that all initiatives support the brand promise.
Key Responsibilities :
– Develop Strategy
– Retail Marketing
– Brand Collaboration
– Marketing & Events Project Management
Digital Marketing:
– Develop and execute brand marketing communications plan supporting the overall brand strategy.
– To develop and execute customer acquisition and retention strategy
– Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
Retail Marketing:
– Spearheading the retail marketing profile with an objective of increase in walk ins across all retail doors through local tie ups & partner deals, local influencer associations, events and digital marketing
– Working with business, merchandising, retail and marketing team to prepare and execute a quarterly marketing calendar per store
– Lead front end retail initiatives with an objective of driving walk ins – styling sessions, pop ups, previews etc.
– Be a critical liaison between front end retail and back end business and marketing teams for store level product, customer and competition insights
Brand Collaborations:
– Working on an annual marketing calendar in collaboration with the brands to use them strategically to drive walk ins and acquire new clients
– Preparing a quarterly/half yearly report of analyzing tie ups on these parameters and suggesting way forward
Marketing & Events:
– Project Management: Spearhead key marketing initiatives, events and in close liaison with the digital & content, business, VM and retail teams. Create launch and promotion strategy for collections, products & marketing events using a suitable marketing mix of offline and online marketing tools.
– Drive Marketing Strategy and calendar
Event Management:
