Introduction
At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.
Your Role and Responsibilities
The Demand Strategist is the growth marketer – and the architect of the end-to-end customer journey with the goal of delivering healthy opportunity pipeline and revenue for IBM.
Demand Strategists design, orchestrate and optimize a modern mix of tactics that efficiently and effectively delivers desired brand reputation, relationship and revenue outcomes in direct alignment and support of strategic business plans. IBM puts customers at the heart of everything we do; IBM Demand Strategists exercise extreme empathy for all customers, prospects and users, making sure content is compelling and valuable and served up at the right time, in the right channel, in the right context.
Key Responsibilities:
Strategy Planning & Customer Journey Design
Understand the market landscape, business objectives, target personas, key use cases and product offers for the assigned demand program.
Translate business objectives into actionable demand outcomes across the funnel.
Receive inputs from product marketing, messaging & content strategists on business priorities, key messages and content strategy & plan
Design the omnichannel demand journey for key audiences, anchored in a core demand experience & working backwards from the outcomes
Build nurture and sales follow up/enablement strategy to land the right conversation with the right customer about the right solution/offering
Execution Orchestration
Design and deliver demand strategy for priority audiences, such as top account lists, industries and job roles
Partner with and brief in discipline (digital, social, media, email) focals to ensure demand strategy is executed consistently across channels
Responsible for ensuring the discipline focals have the demand inputs they need in order to deliver a plan that aligns to demand strategy and can execute accordingly
Required proficiency in channel strategy where you can speak to what is currently in market for your demand program
Communicate demand strategy to relevant stakeholders, including but not limited to: geo hub teams, field marketing, BU stakeholders etc.
Assess and communicate demand plan readiness to geo counterparts to ensure demand strategy can be picked up and executed outside of the US
Partner with content, social, digital, email, and media experts to create & execute an omnichannel experimentation plan
Partner with geo hub and field marketing teams to ensure sales is enabled to properly work leads
Performance Optimization
Understand brand to demand performance trends for the assigned campaign & work with discipline focals to diagnose and optimize performance issues
Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line
Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates
Readiness to explain emerging performance opportunities or challenges
Strategies to deliver ‘next best actions’ and support targeted pipeline coverage and revenue for the business
Turn insight into action – cycling of performance insights directly back into planning and orchestration
This is a Hybrid role, attendance to the office will be required only 3 times per week.
Required Technical and Professional Expertise
Highly empathetic, able to imagine walking in our customers’ shoes
Understand current and emerging marketing technologies and fundamentals of data science and applied analytics
Mix of ‘right brain, left brain”” analytical and creative thinking
Collaborative leadership style and use of agile methodology and tools
Strong project management, time management, prioritization and organizational skills
Able to make rapid decisions and assert proposals based on data-driven insights
Strong executive presentation and stakeholder management skills
High effectiveness working cross functionally to drive plans through to execution
Preferred Technical and Professional Expertise
About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world’s most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
This job requires you to be fully COVID-19 vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.
Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About IBMIBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementWhen applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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