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Urgent opening for ICC Group of companies
Designation: Social Media & Brand Manager
Fashion & Women Ethnic Wear Industry
Fashion & Ecommerce Space.
Job Description
1. Brand Development:
Develop comprehensive brand strategies and plans aligned with the company’s overall marketing objectives.
Establish and maintain brand identity guidelines and ensure their adherence across all communication channels.
Monitor market trends and consumer preferences to refine the brand’s positioning and messaging.
2. Social Media Management:
Create and execute social media strategies to enhance brand visibility and engagement.
Manage multiple social media platforms, including but not limited to Instagram, Facebook, Pinterest, and Twitter.
Develop and curate engaging content, including posts, videos, and campaigns, to drive audience interaction and increase brand awareness.
3. Community Building and Engagement:
Foster an active and engaged online community by initiating. conversations, responding to queries, and addressing customer feedback.
Collaborate with influencers, bloggers, and online communities to extend the brand’s reach and appeal to a wider audience.
Monitor and analyze social media metrics to assess the effectiveness of campaigns and strategies, and make data-driven improvements as needed.
4. Online Reputation Management:
Monitor online reviews, feedback, and discussions related to the brand and take proactive measures to maintain a positive online reputation.
Respond to customer inquiries and complaints promptly and professionally to ensure customer satisfaction and brand loyalty.
Implement crisis management strategies to address any negative publicity or online incidents that may affect the brand’s image.
5. Collaborations and Partnerships:
Identify and establish partnerships with relevant industry influencers, businesses, and organizations to enhance the brand’s visibility and credibility.
Collaborate with cross-functional teams, including marketing, design, and sales, to align brand initiatives with overall business goals and product promotions.
Explore and execute co-marketing opportunities, sponsorships, and collaborations to expand the brand’s reach and customer base.
6. Performance Analysis and Reporting:
Track and analyze key performance indicators (KPIs) such as engagement rates, conversion rates, and website traffic to assess the effectiveness of social media campaigns.
Generate regular reports and presentations to communicate insights and recommendations for optimizing social media strategies and achieving brand goals.
Utilize analytical tools and software to measure the impact of social media efforts on brand perception, customer acquisition, and overall business growth.
7. Content Strategy Development:
Research and develop a comprehensive content strategy aligned with the brand’s objectives and target audience in the fashion industry.
Identify trending topics, keywords, and consumer interests to create relevant and engaging content that resonates with the brand’s image and values.
Collaborate with the marketing team to ensure content aligns with the overall marketing and branding strategies.
8. Content Creation:
Produce high-quality and engaging content, including articles, blogs, social media posts, product descriptions, and website copy, focusing on fashion trends, styling tips, and industry-related topics.
Develop compelling and creative storytelling content that highlights the brand’s products, services, and overall fashion narrative.
Ensure all content is optimized for search engines (SEO) to enhance online visibility and drive organic traffic to the brand’s platforms.
Exp: 6-10 years
Education: Graduate/Diploma in Fashion Industry
Salary: As per candidate
Location: Lotus House, Andheri Kurla Road, Sakinaka, Andheri (E) Mumbai 400072
Working days: 6days working (2nd & 4th Saturday and every Sunday is off,
