Head – Marketing – SaaS Software (12-15 yrs) Jobs at Bangalore, India Full Time

– Drive the entire inbound marketing efforts towards setting up demand generation engine for the business

– Drive revenue growth through marketing channels

– Work with Inside sales team to deliver consistent business growth

– Enhance the web properties of the company while ensuring optimum SEO and SEM effort towards discoverability

– Set up a social media strategy for the brand with a disproportionate effort towards developing a compelling LinkedIn presence and outreach

– Would be responsible for ensuring sustained thought leadership for the company in the performance engineering category by creating a strong content management engine

– Plan and deliver successful webinars every quarter

– Drive Video Marketing – Solution / Products showcase, Demo, Testimonial, and Case Studies

– Create customer presentations and contribute in building key proposals

– Build Community/s

– Branding / Messaging: Define and refine messaging for the ICP (Ideal Customer Profile)

– Generate value through Event marketing

– Would be expected to lead all communication effort including internal communication, public relations and analyst relations.

Skills & Experience :

– Ideal candidate would come with 12-15 years of experience, preferably in the business-to-business product marketing category

– Would have extensive knowledge of digital marketing and communication with adequate experience in marketing automation tools like HubSpot, marketo, Pardot etc.

– Extensive lead gen experience through digital channels

– High attention to detail and ability to manage multiple, competing priorities simultaneously

– Enjoy getting your hands dirty in day-to-day tasks and working in ambiguous environments where you must wear many hats