Roles and Responsibilities
Plan and execute all digital marketing, including SEO/SEM, Marketing database, Social media, Affiliate Marketing, Email Marketing and display advertising campaigns.
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize marketing spend and performance based on the insights and drive marketing efficiencies across existing channels (including, but not limited to SEO, SEM, FB, YouTube, E-mail, SMS, notification as well as app marketing).
Brainstorm new and creative growth strategies.
Plan, execute, and measure experiments and conversion tests.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Maintaining and presenting weekly, monthly, and annual reports.
Collaborate with agencies and other vendor partners
Should be able to guide graphic designers for high quality and convincing visuals
Evaluate emerging technologies.
Provide thought leadership and perspective for adoption where appropriate.
Desired Candidate Profile
Proven working experience in digital marketing.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising.
Campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels.
Solid knowledge of website analytics tools.
Working knowledge of ad serving tools.
Experience in setting up and optimizing Google Adwords campaigns.
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking.
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