We are seeking a talented and experienced SEO Specialist to join our marketing team. As an SEO Specialist, you will be responsible for optimizing our website and online content to improve organic search rankings, drive website traffic, and increase visibility in search engines. You will work closely with the digital marketing team to develop and execute effective SEO strategies that align with our overall marketing goals.
Key Responsibilities:
Develop and implement comprehensive SEO strategies to improve organic search rankings and increase website visibility.
Conduct keyword research to identify relevant search terms and optimize website content accordingly.
Perform on-page optimization, including optimizing meta tags, headings, URLs, and content structure to enhance search engine visibility.
Conduct technical SEO audits to identify and resolve issues that may impact website performance and search engine rankings.
Optimize website performance, including page load speed. mobile responsiveness, and user experience, to improve search engine rankings.
Monitor and analyze website performance using SEO tools and platforms, such as Google Analytics, Search Console, and SEO software, and provide regular reports and recommendations for improvement.
Stay up to date with the latest trends and best practices in SEO and search engine algorithms to ensure continuous optimization of our website and content.
Collaborate with content creators, web developers, and marketing team members to ensure SEO best practices are implemented in all digital marketing initiatives.
Conduct competitor analysis to identify areas of opportunity and develop strategies to outrank competitors in search engine results.
Stay informed about industry changes and updates that may impact SEO strategies and make necessary adjustments accordingly.
Qualifications and Skills:
Proven work experience as an SEO Specialist or similar role.
In-depth knowledge of SEO principles, best practices, and search engine algorithms.
Experience with SEO tools and platforms, such as Google Analytics, Search Console, Ahrefs, SEMrush, or Moz.
Familiarity with HTML, CSS, and website optimization techniques.
Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills.
Ability to work independently and collaboratively in a fast-paced environment,
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