As the SVP Digital Marketing you will define the digital marketing strategies for the company, manage all aspects of digital marketing, performance marketing, social media marketing, marketing communications, as well as general marketing activities for the company.
Job Description :
– Develop and manage the brand strategy as well as corresponding brand elements in order to maximize the brand’s equity.
– Create, execute, and manage lead generation, performance and content strategy/ability to build marketing communications and campaigns across offline and online channels.
– Develop, test, and execute aggressive multi-channel digital and performance marketing plans to drive customer acquisition and retention.
– Analyzing the success of digital and performance marketing campaigns and creating reports.
– Conceptualize brand led ideas that can elevate awareness, recall and positioning in their target segment.
– Responsible for the creation and placement of advertising that is in support of the business’s initiatives through media planning, creative development, metrics, market research, and vendor management.
– Work with digital teams to create digital first assets that can help drive acquisition & engagement.
– Establish metrics for the purpose of measuring campaign effectiveness against KPI’s.
Key Skills Required:
– 5-8 years of experience and is currently working in B2C tech startups, fintechs and wealth management companies.
– Person must be able to drive digital/performance marketing as well as offline communications.
– Should be able to manage budgets across channels and oversee media, communications and PR strategy.
– Analytical and good with data.
– Self-starter who enjoys a fast-paced environment and highly dynamic market.
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