Job Description:
Key Responsibilities:
– Translate brand elements into comprehensive plans and go-to-market strategies across various touchpoints.
– Develop below-the-line activities and initiatives to enhance brand visibility in multiple regions.
– Collaborate closely with advertising agencies to conceptualize and execute brand campaigns.
– Create comprehensive campaign reports using key insights and results to inform future projects.
– Work alongside marketing and sales teams to develop and implement effective promotional programs.
– Monitor market trends and competitors’ activities to identify opportunities and potential threats.
Key Requirements:
– Excellent communication skills and a proactive, self-starting approach.
– Extensive experience in creating and executing impactful marketing and brand campaigns.
– Proficiency in developing 360-degree marketing plans.
– Strong exposure to agency handling and management.
– Ability to establish and utilize key performance indicators (KPIs) to develop marketing solutions.
– An ideal candidate would hold an MBA degree with 2-3 years of relevant work experience in a core brand role.
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