Roles & Responsibilities:
– Creating short-term and long-term growth plans that incorporate online and offline growth levers.
– Develop Category Marketing plans and work with category teams to identify propositions to drive traffic, conversion and customer acquisition for partner brands.
– Prepare quarterly and annual plans for category growth.
– Work with partner brands to activate their online and offline touchpoints to acquire new customers.
– Work with multiple SMEs within Marketing org (like Insight, Social Media, Influencer Marketing etc).
– Jointly drive product and marketing projects for category growth with cross-functional teams.
– Analyse consumer navigation, search and purchase behaviour to improve customer ordering experience.
– Build processes to ensure platform content is always accurate and compliant.
– Drive insights for the portfolio of brands basis either category/consumer dynamics.
The candidate should have:
– 6-8 years of experience in Category Marketing or Key Account Management and prior experience with FMCG companies.
– Proven track record of scaling business at an internet company/start-up.
– MBA from tier 1 and tier 2 will be preferred.
– Experience of managing a performance-driven team.
– Excellent analytical skills, must be comfortable with MS Office.
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